A successful, digital strategy is based on a correct analytics setup of your website and your business.
Google Analytics is a free tool that allows the user to collect quality and performance analysis of web pages, online shops or mobile applications. Installation is very simple and the reporting capabilities are enormous.
Today it is impossible to imagine a website, online store or mobile application, without having one of the analytics programs embedded, so they can track and analyze current performances, as well as find new ways that will enhance their business.
Google Analytics is not the only one, but it is certainly the best free analysis tool that if connected with other Google services (e.g. your AdWords Account), can give top class results and can point out weaknesses and uncover opportunities for your business just in time.
Through Google Analytics, you can find out:
Who your audience is
Where does your audience come from
The behavior of your audience (what your visitors are doing on your web pages)
Which are the quality parts of your website, and which are not
Which pages bring you conversion
Advanced information about the effectiveness of your Google AdWords Campaign
Google Analytics is essential not only for the measurement, but also for understanding of your online performance. It is impossible to measure the impact of your marketing without it, or to identify the weak points in your web design.
Although the basic installation of Google Analytics is relatively simple, the advanced options are often required for monitoring your online performance.
With a well-configured account, you will be able to monitor online objectives and key performance indicators of your campaigns in an appropriate way. This will help you understand which pages your visitors are viewing on your website, what is interesting and useful to them and what is not. Google Analytics is full of information if you want to improve conversions on your website.